Month: May 2013

Meet Me in the Middle – Craft and Macro Moving Towards Singularity?

Craft and Macro Moving Towards Singularity? Say it ain’t so Joe. The title of this piece may be a little off-putting, because as a craft beer lover, I refuse to bow to the macro gods who seek to indoctrinate me with pricey commercial advertising, slick marketing gimmicks and a complete lack of flavor or passion. After reading those first few lines, I’m hoping you understand that this piece is but one humble opinion from a devoted beer lover. Opinions will vary, just as personal tastes can and will. Anyway, I read an article and had a subsequent discussion with someone not long ago about how craft beer brewers have to seemingly move towards brewing more traditional beers that are acceptable to the masses. This, many will say, is the only way to really appeal to a broad audience. Thankfully, most of the craft brewers I respect want nothing of the sort. Conversely, it seems that the major labels are doing everything they can to not sell you crappy beer, or at least make it seem a little less crappy. They have seen the writing on the wall and know that beer lovers are running away from them in droves for more flavorful products from small-time guys who truly put everything into their craft. They understand the passion and dedication it takes to making these beers, unlike the big boys...

Read More

It’s My Party and I’ll Cry if I Want To: Validating Beer Reviews

Validating Beer Reviews A beer review is a subjective critique of a beer based off of one’s individual preference. There in lies the problem, the personalization of the writing or review according to one’s palate. My beer reviews might be all well and good to me, but you might not like the beer once you taste it. So does that mean our reviews are worthless and are just internet fluff? No! It means that we are a group of individuals so passionate about our beer that we want to share our experience with you and best describe to you our journey. My personal beer journey, from when this site opened two years ago to now, has been an interesting one. I started as the Belgian vanguard, fighting for the estery beers full of fruity profiles, phenols and yeast driven goodness, that gradually morphed into something different. I wrote articles and shot videos proclaiming my loathing of hoppy beers and the oversaturation of the beer market that focused mainly on the IPA. Two years later my beer voyage has led me to the way of the IPA and I can firmly state that IPA is now finally part of my palate. So there in lies my story the Belgian beer lover turned IPA whore. Maybe some of your can relate. Maybe not. I was reading an article the other day about how...

Read More

Beer Level Awesome: Great Lakes Edmund Fitzgerald Porter

Great Lakes Edmund Fitzgerald Porter – 5.8% ABV | 37 IBU One of the newest breweries to distribute to New Jersey is Great Lakes Brewing Company and I’ve had the pleasure of tasting three of their beers so far. All of their beers have been fine specimens of beer brewed under the German purity law “Reinheitsgebot,” stating beer can only possess barley, yeast, water and hops.  Today’s offering is Edmund Fitzgerald Porter a very complex yet simple brew that pushes the limit of what simplicity can be and raises a seemingly basic ingredient list to level awesome. The Beer Edmund...

Read More
  • 1
  • 2